Hafta: Geleneksel Stratejiler -2 | ISL324 Pazarlama Yönetimi

ISL324 Pazarlama Yönetimi İŞLETME BÖLÜMÜ data:image/svg+xml;base64,<?xml version="1.0"?><svg xmlns="http://www.w3.org/2000/svg" width="180" height="180"><rect x="0" y="0" width="100%" height="100%" fill="rgb(253, 121, 168)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.072" stroke="#000" stroke-opacity="0.02" transform="translate(0, 0)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.124" stroke="#000" stroke-opacity="0.02" transform="translate(30, 0)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.10666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(60, 0)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.028666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(90, 0)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.14133333333333" stroke="#000" stroke-opacity="0.02" transform="translate(120, 0)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.098" stroke="#000" stroke-opacity="0.02" transform="translate(150, 0)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.10666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(0, 30)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.054666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(30, 30)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.072" stroke="#000" stroke-opacity="0.02" transform="translate(60, 30)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.089333333333333" stroke="#000" stroke-opacity="0.02" transform="translate(90, 30)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.080666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(120, 30)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.098" stroke="#000" stroke-opacity="0.02" transform="translate(150, 30)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.089333333333333" stroke="#000" stroke-opacity="0.02" transform="translate(0, 60)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.080666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(30, 60)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.080666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(60, 60)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.11533333333333" stroke="#000" stroke-opacity="0.02" transform="translate(90, 60)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.089333333333333" stroke="#000" stroke-opacity="0.02" transform="translate(120, 60)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.124" stroke="#000" stroke-opacity="0.02" transform="translate(150, 60)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.054666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(0, 90)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.046" stroke="#000" stroke-opacity="0.02" transform="translate(30, 90)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.02" stroke="#000" stroke-opacity="0.02" transform="translate(60, 90)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.098" stroke="#000" stroke-opacity="0.02" transform="translate(90, 90)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.14133333333333" stroke="#000" stroke-opacity="0.02" transform="translate(120, 90)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.14133333333333" stroke="#000" stroke-opacity="0.02" transform="translate(150, 90)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.098" stroke="#000" stroke-opacity="0.02" transform="translate(0, 120)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.124" stroke="#000" stroke-opacity="0.02" transform="translate(30, 120)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.054666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(60, 120)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.11533333333333" stroke="#000" stroke-opacity="0.02" transform="translate(90, 120)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.124" stroke="#000" stroke-opacity="0.02" transform="translate(120, 120)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.080666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(150, 120)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.080666666666667" stroke="#000" stroke-opacity="0.02" transform="translate(0, 150)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.046" stroke="#000" stroke-opacity="0.02" transform="translate(30, 150)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.15" stroke="#000" stroke-opacity="0.02" transform="translate(60, 150)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.11533333333333" stroke="#000" stroke-opacity="0.02" transform="translate(90, 150)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#222" fill-opacity="0.11533333333333" stroke="#000" stroke-opacity="0.02" transform="translate(120, 150)" /><polyline points="9.9,0,20.1,0,30,9.9,30,20.1,20.1,30,9.9,30,0,20.1,0,9.9,9.9,0" fill="#ddd" fill-opacity="0.072" stroke="#000" stroke-opacity="0.02" transform="translate(150, 150)" /></svg>

Top Block Position

Bölüm anahatları

·         Treacy ve Wieserma’nın 3 Değer Disiplini

·         Dört Kutu-BCG Matrisi
·         Beş Rekabet Gücü
- Geleneksel Stratejiler - 2 etkinliğini seçin
  
  Geleneksel Stratejiler - 2 Dosya

Bottom Block Position