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Week 1 A Case in Contrast: SteveJos/Apple
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ENS220-1.pptx
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DR. ÖĞR. ÜYESİ ÖZGÜR ATEŞ
Syllabus
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Week 2 - FedEx A brief history Time frame analysis – turning points
Week 3 A brief history Time frame analysis – turning points
Week 4 Fordism in Practice
Week 5 The Hewlett Packard Way : Management Insight
Week 6 How Levi's Built an International Competitive Advantage
Week 7 The Brewing Industry-Management Case
Week 8 A Shake Up at Eastman Kodak : Management Case
Week 9 Mc Donald's Corporation in Emerging Markets
Week 10 DELL - Direct marketing
Week 11 Why Expand Globally - Toys'R'Us & The Limited
Week 12 Eastern European Car Companies
Week 2 - FedEx A brief history Time frame analysis – turning points ►
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